Zvezdan Vukanovic, Ph. D.
Associate Professor

Curriculum Vitae

Professor Zvezdan Vukanovic's dominant research interest and area of competence include:

Principles of Strategic Public Relations,   Organizational Communication, Media Research, Communication Strategy in Advertising, Integrated Communication Campaign, Social Media Management, Public Relations Campaigns, Media Ethics, Theories of Mass Communication,    Media Management, Media economics, Media and convergent/digital/online journalism, Printed Media and News Agencies, Media and creative industries, Media and Communication Research Methods, Mass Media and Communication Theories, Corporate Communication, Organizational Communication, Corporate Communication, Public Relations & Advertising Campaigns, Digital Business and Economic Ecosystems, Quantum Economy, Digital Economy, Digital media economics and management/business models; Digital Media innovation, Digital Media ICT Mergers and Acquisitions, Software Versioning, Exponential Economy and Technology, Disruptive Innovation, Intelligent Digital Billboard Advertising, Mobile Applications, On Demand and Access economy, Proprietary Platform, Blockchain Industry-Business, Network Orchestrators, Vendor Lock-In, Big Data Economy, Cloud Media Economics, Digital Innovation, Complementors, Media Globalization, PR and Brand Strategy, Digital Journalism, cyber and internet culture, corporate communication, Digital Media and Information Communication technologies (Web 2.0, Web 3.0, Web 4.0, social media, cloud computing, big data analytics, mobile media, WOT – Web of things, IOT – Internet of things, IIOT – industrial Internet of Things, Industry 4.0, Industry 5.0 – Cobots – Collaborative Robots, Holograms – Holography, 5 G Network, Algorithmic Search, Augmented Reality, Digital transition, Cognitive Computing, Digital Mobile Payment, Drones, Edge Computing, Wearable Technologies, Smart Cities, Smart Home, Machine Learning, Smart Grid, Autonomous Vehicles).

Education

2008 - Post-doctoral Fellowship, Faculty of Information, McLuhan Program in Culture and Technology – Coach House Institute (CHI), University of Toronto.

2006 - Ph.D. Economics and Business Studies, Megatrend University, Belgrade.
Dissertation: The Strategic positioning of BBC – British Broadcasting Corporation

2004 - M.A. Media and Arts, University of Arts, University of Belgrade.
Thesis: The Influence of Media Globalization on Organizational Culture of CNN

1999 - B.A. Media and Art History, University of Victoria, BC, Canada.

Membership in Professional Organizations

Executive Committee Member of the IMMAA – International Media Management Academic Association, 2018 - Present
President – The Center for Young Scientists – The Montenegrin Academy of Sciences and Arts, 2014.

Research and Publications

Monographs

Vukanovic, Z. (2022). The International Who’s Who of Media Economics and Management and Internet Media Economics Research.  Media XXI

Vukanovic, Z., Friedrichsen, M. and Pavlovic, M., (2019). Digital Value Migration in Media, ICT and Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems, New York and London: Routledge. ISBN: 978-1-18-37012-8

Vukanovic, Z. (2016). Foreign Direct Investment Inflows into the South East European Media Market, Heidelberg, New York, London: Springer Science+Business Media. ISBN: 978-3-319-30510-3

Vukanovic, Z., Powers, A., Tsourvakas, G. and Faustino, P. (2015). Redefining Disruptive Innovation and Added Value Networks in Media Business and Policy, Lisbon: Media XXI. ISBN: 978-989-729-145-6

Vukanovic, Z., Powers, A., and Tsourvakas, G. (2015). Trends, Mobility and Impact of Organizational and Financial Networks on Media Markets, Lisbon: Media XXI. ISBN: 978-989-729-144-9

Vukanovic, Z., Lesourd, J. B., & Wildman, S. (2015). Consumption and Branding Value Networks in New Media Markets, Lisbon: Media XXI. ISBN: 978-989-729-143-2

Vukanovic, Z., & Faustino, P. (2011). Managing Media Economy, Media Content and Technology in the Age of Digital Convergence, 1^st Edition, Lisbon: Media XXI. ISBN: 978-9940-25-039-

Vukanovic, Z., & Faustino, P. (2011). Managing Media Economy, Media Content and Technology in the Age of Digital Convergence, 2nd Edition, Lisbon: Media XXI. ISBN: 978-9940-25-039-3

Vukanovic, Z. (2009). Television and Digital Media in the 21st Century: New Business, Economic and Technlogoical Paradigms, Novi Sad: Media Art Service International. ISBN: 978-86-85831-16-4

Vukanovic, Z. (2007). The International Edition: “Who’s Who of World’s Leading Experts in Interactive Digital TV, Media Management and Economics, IAMM – The International Academy for Media Management, Montenegro. ISBN: 978-86-908183-1-0

Books

Vukanovic, Z. (2006). Strategic Management & Marketing Positioning of PSB-Public Service Broadcasting: Comparative Analysis of BBC, RTCG-Montenegrin Radio Television and RTS-Serbian Radio Television, Podgorica: IAMM – International Academy for Media Management, Montenegro. ISBN: 86-908183-0-8

Vukanovic, Z. (2004). The Influence of Media Globalization and Organizational Culture on Strategic Management of CNN, Podgorica: Oktoih, Montenegro. ISBN: 86-7659-320-5

Vukanovic, Z. (2003). The Role of Strategic Leadership in the Management of Media, Marketing and Communication Political Election Campaign, Cetinje: Obod, Montenegro. ISBN: 86-305-0408-0

Book Chapters

Vukanovic, Z. (2019). The Paradigm Shift: From a Sttaic to a Dynamic Media Business Model. 30-48. In Vukanovic, Z., Friedrichsen, M. and Pavlovic, M., (2019). Digital Value Migration in Media, ICT and Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems, New York and London: Routledge. ISBN: 978-1-18-37012-8

Vukanovic, Z. (2015). Converging technologies and diverging market trends of internet /web and Traditional media. 69-93. In Lugmayr, Artur, Dal Zotto, Cinzia, (Eds.), Media Convergence Handbook - Vol. 2, Springer, ISBN: 978-3-642-54486-6

Vukanovic, Z. (2014). Managing Social Media Value Networks: From Publisher (Broadcast) to User-Centric (Broadband-Narrowcast) Business Models. 269-288. In Friedrichsen, M., & Mühl-Benninghaus, W. Media Management and Social Media Business: Value Chain and Business Models in Changing Media Markets, Springer Science + Business media. Berlin. ISBN: 978-3-642-28897-5

https://link.springer.com/chapter/10.1007/978-3-642-28897-5_16

Vukanovic, Z. (2011). New Paradigm Models in IP TV and Mobile TV Business. 23-38. In Vukanovic, Z., & Faustino, P. Managing Media Economy, Media Content and Technology in the Age of Digital Convergence. 1^st Edition, Lisbon: Media XXI. ISBN: 978-9940-25-039-3

Vukanovic, Z. (2011). New Paradigm Models in IP TV and Mobile TV Business. 27-40. In Vukanovic, Z., & Faustino, P. Managing Media Economy, Media Content and Technology in the Age of Digital Convergence. 2nd Edition, Lisbon: Media XXI. ISBN: 978-9940-25-039-3

Vukanovic, Z. (2009). The Role of the Economies of Aggregation in Global IP TV and Mobile/Cellular TV Business. 19-39. In Vukanovic, Z. Television and Digital Media in the 21st Century: New Business, Economic and Technlogoical Paradigms, Novi Sad: Media Art Service International. ISBN: 978-86-85831-16-4

Vukanovic, Z. (2010). The Media Culture and the Culture of Dialogue. In Vuković, N. (Editor), Montenegro in the 21^st Century: In the Era of Competitiveness”, Cultural Environment, Special Editions, Book 73, Podgorica, Volume 9, 131-152. ISBN: 978-86-7215-245-6.

Vukanovic, Z. (2009). Global Media Paradigm Shift: Strategic Management of New/Digital Media in New/Digital Economics. In Albarran, A., Faustino, P., & Santos, R. The Media as a Driver of the Information Society. Media XXI, Lisbon. ISBN: 978-989-8143-18-1; USBN:UCEditora 978-972-54-0236-8

Vukanovic, Z. (2008).The necessity of HR education in PBS-Public Broadcasting Service in Dragan K. Vukčević (Editor), “Education and media”, Division of Social Science, Montenegrin Academy of Sciences and Arts, Podgorica, 155-170. ISBN: 978-8672-15-210-4

Refereed Journal Articles

Vukanovic, Z. (2018). The Influence of ICT Megatrends on Global Megatrends, Informatologia, Volume 51, Issue 1-2, 43-52. ISSN: 1330-0067

Vukanovic, Z. Exploring and Crossing Communication and Media Industry Frontiers: Creating a Strategy to Expand Foreign Direct Investment (FDI) Inflow in SEEC, Eurolimes, Journal of the Institute for Euro regional Studies “Jean Monnet” European Centre of Excellence University of Oradea and University of Debrecen, Volume 12, Communication and European Frontiers, Autumn 2011, 61 - 87. ISSN: 1841 – 9259

Vukanovic, Z. New Media Business Models in Social and Web Media, Journal of Media Business Studies, Volume 8, No. 3 (Fall 2011), 51-67. ISSN: 1652-2354 

https://www.tandfonline.com/doi/abs/10.1080/16522354.2011.11073526 

Vukanovic,  Z. Global Paradigm Shift: Strategic Management of New and Digital Media in New and Digital Economics. The International Journal on Media Management, April 2009, Volume 11, Issue 2. 81 – 90. ISSN: 1424-1277

https://www.tandfonline.com/doi/abs/10.1080/16522354.2011.11073526 

Refereed Conference Proceedings

Vukanovic, Z. (2018). The Influence of Digital Convergence/Divergence on Digital Media Business Models. 152-163. In Lugmayr, A. et al. Conference proceedings ICEC 2018, Springer.

https://link.springer.com/chapter/10.1007/978-3-319-99426-0_13

Vukanovic, Z. (2010).  New Paradigm Models in Digital Media Business (IPTV and Mobile TV). 41-44. Proceedings of EuroITV 2010 Conference: “web.sharing.tv.content”, Tampere University of Technology.

Vukanovic, Z. (2008). The Necessity of professional education for media staff at Public Broadcast Services. 155 – 170. Proceedings of Conference on Education and Media, Montenegrin Academy of Sciences and Arts, Social Science Department, Vol. 34.

Vukanovic, Z. (2007). An examination of the new paradigm shift facing IDTV stations, In Proceedings of the 5th European Conference on Interactive Television, The Centre for Mathematics and Computer Science, The University of Amsterdam.

Vukanovic, Z. ( 2006). A strategic perspective on the use of digital and enhanced ITV as brand extension, In Proceedings of the 4th European Conference on Interactive Television, Department of Management Science and Technology, Athens University of Economics and Business (AUEB).

Conference Presentations

Vukanovic, Z. The impact and importance of the Big Fives’ inorganic mergers and acquisitions in establishing the leading global market position. IMMAA 2022 Conference, Porto University

Vukanovic, Z. Global trends in media management and economics publishing industry. EMMA 2022 Conference, Macromedia University, Munich

Vukanovic, Z. The Digital Media Business Model Paradigm Shifts, 11^th IMMAA - International Media Management Academic Association Conference, Stuttgart Media University 2018.

Vukanovic, Z. The Influence of Digital Convergence/Divergence on Digital Media Business Models. IFIP ICEC 2018 Conference, Poznan University of Technology.

Vukanovic, Z. The Competitive Analysis of FDI Inflows to the South East European Media Markets Via Hybrid FDI Media Business Model. 5th International Conference on Education, Social Sciences and Humanities, Dubai, 2018.

Vukanovic, Z. Digital Media Business Model Perspectives. 1 st International Conference on Media and Communication - Media and Communication in the Interactive Digital Age, Abu Dhabi University, 2018.

Vukanovic, Z. The economic profiles and perspectives of the FDI inflows to SEECs media markets via hybrid FDI business model. 12^th World Media Economics & Management Conference, Gabelli School of Business, Fordham University, New York, 2016.

Vukanovic, Z.  Towards the digital media business model paradigm shift: From static to dynamic digital ecosystem. 12^th World Media Economics & Management Conference, Gabelli School of Business, Fordham University, New York, 2016.

Vukanovic, Z.  Converging technologies and diverging market trends of internet and web media (Search engine & Social networking sites) and Traditional media. 6^thIMMAA – The International Media Management Academic Association Conference, Universidade Nova de Lisboa, 2013.

https://link.springer.com/chapter/10.1007/978-3-642-54487-3_5

Vukanovic, Z.  Managing User-Centric Business Models in Social Media Value Networks, 10^th World Media Economics & Management Conference. Department of Journalism & Mass Communication, School of Economics – Faculty of Law, Economics & Political Sciences. Aristotle University of Thessaloniki, 2012.

Vukanovic, Z. Managing Media Economy and Digital Content, International Conference on Business, research & Emergent Markets in Audiovisual Industry. Faculty of Human and Social Sciences New University of Lisbon, 2011.

Vukanovic, Z. Media Economy and Business in the Age of Digital Convergence, 9^th International Scientific Conference “The Age of Knowledge”. Faculty of Management, Novi Sad, Serbia, 2011.

Vukanovic, Z. (2011). Main aspects of increasing competitiveness among Montenegrin media companies, International Conference “20 Years of the Independence of Ukraine and 5 Years of the Independence of Montenegro”, Montenegrin Academy of Sciences and Arts – Center of Young Scientists and National Academy of sciences of Ukraine.

Vukanovic, Z. Quantitative and Qualitative Analysis, 101^st AEA – Applied Econometric Association Conference, “Media Studies & Communication: Research Approaches & Econometric Analysis”. Porto University, 2011.

Vukanovic, Z. Social-Web Media ®Evolution: Marshalling a New Media Age, EMMA Conference 2011, Restructuring and Reorientation: Global and Local Media After The Recession. Faculty of Journalism, Lomonosov Moscow State University, 2011.

Vukanovic, Z. New Paradigm Models in Digital Media Business, EuroITV 2010 – 8^th European Conference on Interactive TV, “web.sharing.tv.content”. 9-11 June 2010, Tampere University of Technology and TAMK – University of Applied Sciences, Finland.

https://media-dialogues.com/Archive/MD%20Vol.%204,%20No.%203/043-060%20Zvezdan%20Vukadinovic.pdf

Vukanovic, Z. The Culture of Media and Dialogue - Montenegro in the 21st Century: In the Age of Competitiveness. The Montenegrin Academy of Sciences and Arts, 8 April 2010.

Vukanovic, Z. The Present and Future of IPTV and Mobile TV Markets, EMMA - The Present and Future of IPTV and Mobile TV Markets. EMMA Conference 2010, “The Changing Ecology of the Media”. University of Westminster.

Vukanovic, Z. The 8th WMEMC - The World Media Economics and Management Conference: Media as a Driver of Information Society. The University of Lisbon, Portugal, 21-24 May 2008.

Vukanovic, Z. Developing enhanced interactive digital TV features as a brand extension strategy. University of Toronto, August 2007.

Vukanovic, Z.  The 5th European Conference on Interactive TV and Video:  Interactive TV: A Shared Experience, EUROITV 2007 - The University of Amsterdam, 2007.

Vukanovic, Z.  MIT5 International Conference: Creativity, Ownership and Collaboration in the Digital Age, MIT – Massachusetts Institute of Technology, Boston, April 27-29, 2007.

Vukanovic, Z. Conference on Education and Media: The Necessity for professional education of media staff at Public Broadcast Services, The Montenegrin Academy of Sciences and Arts, December 2006.

Vukanovic, Z.  The 4th European Conference on Interactive TV and Video: Beyond Usability, Broadcast, and TV, EUROITV 2006, ELTRUN-the E-Business Center, Athens University of Economics and Business, Greece.

Editorial Board Membership (s)

Editorial Board Member and the Executive Director, Journal of Creative Industries and Cultural Studies, Lisbon, Portugal, 2016 – Present

Associate Editor for South-East Europe, Media XXI Publishing Company, Lisbon, Portugal – 2011 –Present


Reviewer for Refereed Journals

Journal of World Media – Moscow, Journal of Russian Media and Journalism Studies, National Association of Mass Communication Researchers

Springer Science + Business Media, Edition, Media Business and Innovation - Berlin, Germany and New York, USA.

International Journal of Digital Television, Intellect Books, The Mill, Parnall Road, Fishponds, Bristol, BS16 3JG, United Kingdom
International refereed journal abstracted/indexed in: Film and Television Literature Index; Film and Television Literature Index (with FT); TOC Premier; ProQuest High Technology and Aerospace; British Humanities Index; ProQuest Technology Journals, Scopus. Bristol, UK.

Convergence: The International Journal of Research into New Media Technologies, SAGE Publications
International refereed journal abstracted/indexed in: Social Science Citation Index, Film & Television Literature Index, ComAbstracts, Communication & Mass Media Index, Communication Abstracts, British Education Index; Compendex; Scopus; Zetoc.

New Media & Society, SAGE Publications
International refereed journal abstracted/indexed in: Scopus, Social Science Citation Index, Film & Television Literature Index, Academic Search Premier, International Bibliography of Social Sciences, ComAbstracts, Communication & Mass Media Index, International Political Science Abstracts, Linguistics & Language Behavior Abstracts, MLA - Modern Language Association Database, Political Science Complete, Psycinfo, Sociological abstracts, Worldwide Political Science Abstracts

Management Communication Quarterly, SAGE Publications
International refereed journal abstracted/indexed in: Scopus, Social Science Citation Index, ABI/INFORM, Business Source Elite, ComAbstracts, Communication & Mass Media Index, EBSCO Education Source, Psycinfo, Social services abstracts, Sociological abstracts, Worldwide Political Science Abstracts

Journalism and Mass Communication Quarterly, the flagship journal of the the field's premier association for faculty and scholars - Association for Education in Journalism and Mass Communication.
International refereed journal abstracted/indexed in: Scopus, Social Science Citation Index, ABI/INFORM, American History and Life, Film & Television Literature Index, Humanities Abstracts, Academic Search Premier, International Bibliography of Social Sciences, Periodicals Index Online , Business Source Elite, ComAbstracts, Communication & Mass Media Index, EBSCO Education Source, Geobase, Historical Abstracts, International Political Science Abstracts, Library and Information Science Abstracts, PAIS International, Political Science Complete, Sociological abstracts, vLex, Worldwide Political Science Abstracts

Journal of Media Economics, Taylor & Francis, Inc., 325 Chestnut Street, Suite 800, Philadelphia, PA 19106.
International refereed journal abstracted/indexed in: Scopus; Cabell's Directory of Publishing Opportunities in Management; ComAbstracts; ComIndex; EBSCOhost Online Research Databases; Econlit; International Bibliography of the Social Sciences; ISI: Current Contents/Social & Behavioral Sciences; ABI/INFORM, Business Source Elite, Journal Citation Reports Social Science; LexisNexis; Nordicom Finland; RePEc; Communication & Mass Media Index; Social Sciences Citation Index; PAIS International and Social SciSearch.